Killing us Softly 4

DVD,  2010, 45 minutes, Grades 8-Adult

As part of a series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film lays out a pattern of damaging gender stereotypes found in print and television advertisements that reinforce unrealistic and unhealthy perceptions of beauty, perfection, and sexuality. The film encourages its viewers to think critically about popular culture and it relationship to sexism, eating disorders, and gender violence.

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