The Persuaders

(DVD) 2004, Grades 8 – Adult, 90 minutes, Closed-Captioned, PBS This documentary takes an in-depth look at advertising and public relations. Viewers explore how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way leaders formulate policy, influence public decisions, make decisions, and stay in power.

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