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Folding Display, Grades 5-Adult, Health Edco The tricks that tobacco companies use to attract smokers, addict them, and keep them hooked are the subject of this folding display. Explains why nicotine keeps smokers hooked even though tobacco causes so many health problems and discusses how “light” cigarettes are just as deadly as regular cigarettes. It also covers how tobacco companies use the media to keep people smoking and attract new smokers, especially young people.